Logo Max

Willi Glaeser


Willi Glaeser is one of the two founders of the Swiss furniture brand WOGG. A number of renowned designers from Switzerland and abroad worked on this innovative collection, which he launched together with his cousin, Otto Glaeser, in 1983. The products are exported to a number of different countries. In 1989, Willi Glaeser developed the TMP Paper Collector, which has been sold over one million times and is now a design classic. MAX and moritz are his latest creations.




Willi Glaeser was born in Baden in 1940, and lives there again today. He initially learned the trade of furniture making, then became a master carpenter, and continued to learn new aspects of technology and design at home and abroad.

In 1970, after 10 years of education and travel, most recently as the technical direct­or of a mid-sized furniture factory in the French-speaking part of Switzerland, he joined the family business in Baden-­Dättwil. Immediately after starting there, he began to turn the local carpentry shop into a national finishing company that soon expanded to international business. In 1983, he and his cousin Otto Glaeser founded the WOGG furniture label.

The innovative products they developed in cooperation with experienced and renowned designers soon gained recognition in many locations across the globe.



The most famous invention from his own design work is the TMP Paper Collector launched in 1989, which achieved inter­national renown and remains a design ­classic to this day.

Willi Glaeser now advises companies across different industries with a focus on start-ups, and shares his expertise with a variety of organisations.



Social partnership

In the VEBO workshops in Oensingen in the canton of ­Solothurn, people with disabilities produce a wide range of high-quality products. The VEBO cooperative provides vocational training, work and a place to live for around 1,350 people, and is the Swiss market leader in promoting the integration of people with dis­abilities. Willi Glaeser has been working with VEBO for decades.

More information can be found at vebo.ch